哈尔滨工作服阅读优衣库与低调合作的H&M,快时尚开始“慢联名”_哈尔滨服装厂

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哈尔滨工作服阅读优衣库与低调合作的H&M,快时尚开始“慢联名”

时间:20-08-27 10:45 作者:哈尔滨工作服定制点击:

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当人们的消费行为在做更多“减法”时,向来追求速度的快时尚也要讲求质量与设计的永续平衡了。Jil Sander和Giuliva Heritage,能帮优衣库、H&M们做到这一点吗?

YINGGUOLUNDUN——DUAN、SHE、LI,SIHUYOUYICIRONGJINLEDANGXIAXUDUORENDESHENGHUOMOSHIZHONG。ZAIJINGLIGEZHONGDONGDANGJUSHIZHIHOU,MIANDUISHANGBUWENDINGDEWEILAIQIANJING,RENMENZHENGZAIBUDUANZUOCHUXUANZE,YIMINGQUENEIXIEDUIZIJILAISHUOZUIWEIZHENGUIHEZHONGYAODESHIWU。

SHISHANGJIEDE“CONGFANJIUJIAN”,BIANSHIDUISHANGSHUXIAOFEIZHEXINGWEIQUSHIDEHUIYING。ZAIZHEIZHIZHONG,PINGJIADEKUAISHISHANGPINPAIYOUQIYINGDANGKANQINGBIANHUASUOZAI,FOUZE,HENYOUKENENGCHENGWEIBEISHOUZHONGSHICHANGTAOTAIDEDIYIPI“LUOWUZHE”。YOUYIKU(Uniqlo)HEH&MSHIZUIXIANYOUSUOXINGDONGDEPINPAIZHIYI。

KUIWEIJINSHINIAN,JIJIANZHUYISHIZHUANGSHEJISHIJil SanderJIANGZAIDUYUYOUYIKUHEZUO,YUJINNIANQIUJITUICHU+JXILIE。GUANFANGXINXITOULU,CICIHEZUOJIANGYANXUDIDIAOJIANYUEFENGGE,YIJIUZHUDAZHIGANGAODUANDEZHIFUSHEJI。2009NIAN,ERZHEDACHENGSHOUCIHEZUO,HOUYU2011NIANZHONGZHIHEZUOGUANXI。ZAI2014NIANQIUDONGHE2015NIANCHUNXIAJIDUZHONG,YOUYIKUDUI+JXILIEZHONGDEJINGDIANDANPINJINXINGFUKE,XIAOFEISHICHANGDUICIYIBAOYIJIJIHUIYING。

ZAITIAOXUANZUIXINDEHEZUODUIXIANGSHI,H&MYEZUOCHULEXIANGSIDEXUANZE。QIYUYIDALISHIZHUANGPINPAIGiuliva HeritageDEHEZUOXILIEJIANGYU9YUE3RIZHENGSHIFASHOU,HOUZHEYOUMargherita CardelliHEGerardo CavaliereFUFUERRENYU2017NIANCHUANGLI,YICHUANTONGSHOUGONGJIANCAIZHENGZHUANGHEJINGDIANSHEJIMEIXUEERWENMING。ZUOWEIH&M ConsciousXILIEDEYIBUFEN,XIANGGUANHEZUOCHANPINJIANGSHIYONGKEHUISHOUCAILIAOHEZAISHENGXIANWEILAIZHIZAO。

 

CENGJING,KUAISHISHANGPINPAIZUOWEIPINGJIADE“XIUCHANGTIDAIKUAN”,YIZHIDEDAOGOUMAILIXIANGDUIJIAODI、NIANQINGXIAOFEIQUNTIDEQINGLAI。ZHEIXIEXIAOFEIZHEWANGWANGXIWANGYIGENGDIDEJIAGEYUBUDUANGENGDIEDECHAOLIUQUSHIBAOCHIYIZHI,BINGJIANGDUICHANPINZHILIANGDEYAOQIUBAIZAICIWEI。YICIWEISHOUZHONGJICHUDEKUAISHISHANGPINPAIMEN,TONGCHANGQINGXIANGYULIANSHOUCHAOPAIHUODAREIP,ZHUIQIUHONGJIYISHIDE“BAOKUAN”XIAOYING,CHANPINXILIEDEGENGXINHUANDAISUDUYEGAOJUBUXIA。

ERRUJIN,ZHEIYIQIEZHENGZAIBEIGAIXIE。JINGJIXIAOTIAO、SIGUMANGRANZHISHI,“KOUHONGXIAOYING”YENANZOUXIAO。GENGDUORENKAISHIZHUIQIUJINGJIUNAIYONGDERICHANGFUZHUANG,JISHIJIAGERENGRANSHIZHONGYAOKAOLVYINSU,DANTAMENYEBUZAIYUANYIYONGDIJIAHUANQUJIYIGUOSHIDE“CHAOLIU”LE。“ZAIWOKANLAI,KEDAPEIDEDANPINYIJINGCHENGWEIDANGXIASHISHANGDEZHONGYAOZUCHENGBUFEN,”BAIHUOGONGSIBergdorf GooanDESHOUXIMAISHOUYumi ShinZHICHU,JIAKEHEXIZHUANGWAITAOZHENGZAIHUIGUI。

ZHEIYESHIWEISHENMEYOUYIKUXUANZEZAICISHICIKEYUJil SanderZHONGQIHEZUO。SHEJIAOGELI、JUJIABANGONGYUTINGGONGCAIYUANDENGYIXILIEJUCUO,RANGGUOQUZAIXUNCHANGBUGUODESHANGWUGONGZUOCHANGHEBIANDEXIANYOUERTESHU。ZAIJIADADUIYUNDONGFU、JIAJUFUDETOUZIHOU,RENMENYICHUNEILIUJIGONGZUOZHEZHUANGDEKONGJIANBINGBUDUO。BIQISHULIANG,TAMENGENGXUYAOZHILIANGSHANGCHENG、SHEJIJINGDIANTONGSHIJIAGEFUDANDEQIDEXIZHUANGZHIFU。

CHENGLISHIJIANGENGWAN、ZHIMINGDUXIANGDUIJIAODIDEGiuliva HeritageCONGYIKAISHIBIANMINGQUELEDUIYIDALICHUANTONGCAIFENGGONGYIDEZUNCHONG,YINCI,LIANGWEICHUANGSHIRENZAIJIEDAOH&MHEZUOYAOQINGSHISHOUXIANGANDAODESHIYAYI。“WOMENYUKUAISHISHANGXINGYEQIAQIAXIANGFAN,”CardelliDUIYINGGUOBAN《Vogue》BIAOSHI:“BUGUOGUIGENJIEDI,WOMENHAISHIZAIWEIXIANGTONGDEMUBIAOERNULI。”

金誉彩票 Giuliva HeritageQIXIACHANPINDINGJIABINGBUSUANDI,YITIAOLIANYIQUNSHOUJIAWEI1500OUYUAN,FENGYIJIAKEDEJIAGEZEJIEJIN3000OUYUAN。BUGUO,GAIPINPAIXIANGXIAOFEIZHETIGONG“ZHONGSHENGBAOXIU”FUWU,WULUNJULIGOUMAISHIJIANGUOQUDUOJIU,RENMENDOUKEYIZAIPINPAIWEIYULUOMADEGONGZUOSHINEIJINXINGFUZHUANGXIUBU。ZAIWEIH&MSHEJIHEZUOXILIESHI,ZHEIDUIFUFUSHIZHONGCAIYONGZAISHENGCAILIAOHEXIANWEI,YISHIXIANDUIKECHIXUFAZHANDECHENGNUO。

正如BoF在今年3月疫情尚严峻之时报道的那样,随着全球经济衰退的逼近,时尚界正在经历极简主义的复苏,消费者也愈发关注可持续发展议题。“开启未来”(Open the Future)——2008年金融危机后Jil Sander与优衣库第一次合作时提出的核心概念,于今时今日同样适用。

本文原链接:http://news.efu.com.cn/newsview-1308888-1.html

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金誉彩票 2020.8.27


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