哈尔滨工道工作服领悟晋江启示录:国产运动品牌何以崛起?_哈尔滨服装厂

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哈尔滨工道工作服领悟晋江启示录:国产运动品牌何以崛起?

时间:19-10-28 11:11 作者:哈尔滨工作服定制点击:

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提起“中国鞋都”,浙江省温州市有着中国轻工业联合会和中国皮革工业协会的盖戳认证,但若论“中国运动鞋服之都”,福建省晋江市则该顺理成章地领走这一专属名牌。

  FANGYANGUONEISHIDAYUNDONGPINPAI,CHULELININGYIWAI,JUNCHUZIJINJIANG(FUJIANSHENGQUANZHOUSHIXIAXIAXIANJISHI)。

金誉彩票   ZUOWEIJINJIANG“QUANXIANDEXIWANG”,ANTAJIN7NIANLAIWENJUZHONGGUOTIYUPINPAISHICHANGDIYI,QIYINGSHOUGUIMOSHIWEIJUDIERDELININGDE2.3BEI。JU2018NIANANTAFABUDENIANBAOXIANSHI,2018NIANANTAQUANNIANSHOURUYUEWEI241YI,TONGBIZENGZHANG44.4%,JINGLIRUN41YI。ANTADEYIQIJUECHEN,YANGQILEGUOCHANTIYUPINPAIERDUJUEQIDEFENGFAN,YEGOULECHUJINJIANGTANSUOTIYUCHANYEDESANSHINIANDAPINLU。

金誉彩票   ZAIFUJIANDECHENGSHISANJUTOUZHONG,FUZHOUSHIXINGZHENGZHONGXIN,SHAMENSHILVYOUZHONGXIN,QUANZHOUZEWUYISHIJINGJIZHONGXIN。QIZHONG,“FUJIANLONG”JINJIANGKANCHENGQUANZHOUNAIZHIFUJIANXIANYUJINGJIDEPAITOUBING。QUANZHOUSHENJUERXIAN,BAOCHIDIDIAO,YIZHIYURENMENHUSHILETADEZHENZHENGSHILI。2018NIANQUANNIAN,QUANZHOUSHIXIANSHENGCHANZONGZHI8467YIYUAN,GSHOUCITUPO8000YI,MINGYIZENGSUWEI12.19%,TONGBIQUNIANZENGZHANGLE920YIYUAN,GDPZONGLIANGWEIJUQUANSHENGDIYI。

  ERJINJIANGSHISHIXIANDIQUSHENGCHANZONGZHI2229.00YIYUAN,BISHANGNIANZENGZHANG9.0%,QIJINGJIZONGLIANGZHANQUANSHENGDE6.2%,ZHANQUANZHOUSHIDE26.3%。JINJIANGCENGJINGSHIGAIGEKAIFANGCHUQIDE“GAOCHANQIONGXIAN”,CAIZHENGHERENJUNSHOURUJUNDIYUQUANGUO、QUANSHENGPINGJUNSHUIPING。RANER2019NIAN7YUE19RI,JINJIANGWEILIEZHONGGUOBAIQIANGXIANDI5WEI。

  JINJIANGYONGYOUYUNDONGXIEFUQIYE3000DUOJIA,JINYUNDONGXIENIANCHANLIANGJIUGAODA10YISHUANG,ZHANQUANGUOCHANLIANGDE40%,QUANQIUCHANLIANGDE20%,YUTIYUXIANGGUANCHANPINDECHANZHIZHANJUJINJIANGGDPDE18.4%。

  ZAIZHEIBUXIAOXIANCHENGDELIZHICHUANGYESHIZHONG,JINJIANGYITAMENDEMINNANFENGQINGHEHAIYANGWENMINGSHENGDONGYANYILE“AIPINCAIHUIYING”,ERJINJIANGYUNDONGPINPAIDEFAZHANZHENGSHIJINJIANGYIKAOMINYINGJINGJIFAJIALICHENGZHONGZUIWEIJINGCAIDEYITIAOZHIXIAN。

  创牌之路:冒牌—贴牌—品牌

  DILIFUYUJINJIANGZHONGYUANWENHUAHEHAIYANGWENHUA,LISHIFUYUJINJIANGMINNANWENHUAHEZONGJIAOWENHUA,ERJINJIANGRENBEIKAOHAIGANG、DABULIUXING,CHUANGZAOLEDUSHUYUTAMENDEHUAQIAOWENHUA。ZAIWOGUOGAIGEKAIFANGSHIQINONGCUNJINGJIFAZHANDESIDAMOSHISUNANMOSHI、WENZHOUMOSHI、DONGGUAN(ZHUSANJIAO)MOSHIHEJINJIANGMOSHIZHONG,JINJIANGSHIWEIYIYIXIANYUJINGJIXINGCHENGDEMOSHI。ERJINJIANGMOSHIJI“NEIHANYUGUANGDAJINJIANGQIAOSHUZHONGDEYUNXUSHENHOUDETUOWAICHUANTONGHEQIANGLIEYAOQIUGAIBIANPINQIONGXIANZHUANGDEZHIFUYUANWANG。”

金誉彩票   1978NIANSHIYIJIESANZHONGQUANHUIYIHOU,JINGJIJIANSHEHEGAIGEKAIFANGCHENGWEIQUANGUOSHANGXIADEZHUXUANLV。SHOUZHIYUBINLINDONGNANYANHAIDEKEGUANDILITIAOJIAN,JINJIANGDETUDIZIYUANZONGLIANGHETURANGSHENGCHANLIDOUMINGXIANBUZU,ZHEIPOSHIJINJIANG“YIGONGDAINONG”,SHISHIXIANGZHENQIYEFAZHANZHANLVE。ZAINEIGERENMINCHUSHESHICHANGJINGJIDENIANDAI,“SHICHANG”BIANSHIWEIYIDEFENGXIANGBIAO,YUSHIZAIJINJIANGXIANQILEYIGUYIMINYINGQIYEWEIZHUTI、JUYOUJIATINGZUOFANGTEZHENGDE“FANGZHISHENGCHAN”LANGCHAO。

  1983NIAN,CHENDAIZHENYANGDAICUNDELINTUQIUCHUANGBANDE“YANGDAIFUZHUANGXIEMAOCHANG”SHENGCHANCHULEDIYISHUANGJINJIANGXIYUNDONGXIE,YEBIAOZHIZHEJINJIANGZHIXIEYEDEKAIDUAN。TONGNIAN,361°ZUIZAODEQIANSHENHUAFENGXIECHANGCHENGLI;

  1987NIAN,TEBUQIANSHENSANXINGGONGSICHENGLI;

金誉彩票   1989NIAN,PIKEDEQIANSHENFENGDENGXIECHANGCHENGLI;

  1993NIAN,XIDELONGQIANSHENJIUZHOUBENKECHENGLI。TONGGUO“FANGZHISHENGCHAN”,JINJIANGYUNDONGPINPAIQIYEBUJINKUAISUWANCHENGLEYUANSHIZIBENDEJILEI,SHENGCHANJISHUYEZHUJIANJUYUGUONEILINGXIANSHUIPING。

金誉彩票   1991NIAN,“BEIPIAOQINGNIAN”DINGSHIZHONGDAIZHEZAIBEIJINGMAIXIEZHUANDEDE20WANYUANSHIZIJINHUIDAOJINJIANGCHUANGLILEANTA。

金誉彩票   BAITUOLE“SHANZHAI”DEHEILISHI,PINGJIEBIANJIEDEHAILUJIAOTONGTIAOJIANYIJILIANJIALAODONGLICHONGZUDEYOUSHI,JINJIANGKAIQILEYIZHONGANZHAOWAIMAODINGDANZUZHISHENGCHANDEOEMDAIGONGCHANGMOSHI。YUSHI,BAOKUOANTAZAINEIDEZHONGDUOJINJIANGYUNDONGPINPAIQIYEFENFENJIARUDAOJIGUOJIYUNDONGPINPAIZUODAIGONGDEXINGLIEZHIZHONG:

  PIKECONG1983NIANKAISHIJIUWEINAIKEZUOPEITAOJIAGONG;

金誉彩票   TEBUCONG1987NIANDAO2001NIANZHIJIANDE14NIANSHIJIANDOUZAIZUOTIEPAIDAIGONG;

  ANTAZAI1996NIANZHIQIANYEYIZHIZAIJIEHAIWAIDINGDAN。

  YOUSUOBUTONGDESHI,DINGSHIZHONGSHENZHIOEMBINGFEIZHANGJIUZHIJI,DAIGONGZHIYU,TAKAISHIZHUOMORUHEKAIZHUANMAIDIAN,TUOZHANZIJIDEFENXIAOQUDAO。LIANGNIANSHIJIAN,ANTAXINGCHENGLEDAILIFENXIAODEXIAOSHOUMOSHI,YEYOULEDIYIPIJINGXIAOSHANG。

  1997NIANDONGNANYAJINRONGWEIJIBAOFA,YIBANCENGYIKAOHAIWAIDINGDANTANGZHEZHUANQIANDEJINJIANGXIECHANGZAIYEZHANBUQILAI,QIZHONGZIRANBUBAOKUOWEIYUCHOUMOUDEANTA。DUONIANDEDAIGONGSHENGYALINGJINJIANGYUNDONGPINPAIQIYEHUOYIFEIQIAN,QIZHONGZUIZHONGYAODESHIGENZHEGUOJIDAPAI“TOUSHIXUEYI”。DALANGTAOSHA,YUXIACUNHUODEQIYEYEZHONGYUYISHIDAOLE“PINPAI”ERZIDEZHONGLIANG,YUSHIFENFENZILIMENHU。ZAIYICHANGFENGFENGHUOHUODE“ZAOPAIYUNDONG”ZHONG,ANTA、TEBU、361°、HONGXINGERKE、DEERHUI、GUIRENNIAODENGJINJIANGYUNDONGPINPAIYINGYUNERSHENG。

  CONGMAOPAIDAOTIEPAIZAIDAOPINPAI,JINJIANGQIYEDEJINGYINGZITAIYECONGYILAITARENDAOZILIGENGSHENG。ZAIQIANLIANGGEJIEDUAN,QIYEWUXUMIANDUISHENGCHANYIWAIDEQITAXIAOSHOUHUANJIE,ERDAOLECHUANGPAICHUQIYETONGYANGRUCI。RANER,JINJIANGYUNDONGQIYEDAILIFENXIAODEPIFAXIAOSHOUMOSHIZAIJIANGDICHANPINJIYAFENGXIAN、KUAISUTIGAOSHICHANGZHANYOULVDETONGSHI,QUEBAOLUCHULEYUSHICHANGTUOJIEDEZHIMINGDUANBAN。

  YUSHI,CONGANTAKAISHI,JINJIANGYUNDONGQIYEYOUJINXINGLEYICIXIAOSHOUQUDAODEBIANGE。ZHUANMAIDIAN、ZHUANMAIJUQUDAILEDAILISHANG、JINGXIAOSHANG,CONGPIFAZHUANXIANGLINGSHOU,JINJIANGQIYEYUXIAOFEIZHEJIANLIQIZHIJIEDEGOUXIAOGUANXI。JIEJUELEXIAOSHOUMOSHIDEYOUHUAWENTI,RUHEDAXIANGZHIMINGDUZIRANCHENGWEIQIYEDEZHONGJIYITI。ZHONGYU,JINJIANGYUNDONGPINPAIQIYEBUDEBUZHIMIANCENGJINGTAMENQINGSONGRAOKAIDECHANPINYANFAHEYINGXIAOTUIGUANGLIANGZUODASHAN。DUIYUJINJIANGQIYELAISHUO,ZHENZHENGDEZHANDOUCAIGANGGANGKAISHI。

  研发之路:模仿创新——自主创新

金誉彩票   361°GONGGONGSHIWUZHONGXINZONGJIANHANYECENGZAIJIESHOUXINHUASHECAIFANGSHITIDAO:“GUONEIYUNDONGCHANGSHANGZAIXIFENLINGYUZHUANGBEIDEZHUANYEDUHEMEIYUDUSHANG,YOUQISHIZAIGUOJIZHULIUXIANGMUSHANGYIRANYOUJIAODACHAJU,GUOJIPINPAIYIRANZHANJUZHEZHUYAODESHICHANGFENE,QIGENBENYUANYINZAIYUCHANPINDEYANFANENGLI。”

金誉彩票   YANFAJINGFEITOURUGUODI,WUYIHUIZHIYUETIYUYONGPINDECHANYESHENGJI。HUOXUSHI“FANGZHISHENGCHAN”DECHUANTONGLINGJINJIANGYUNDONGPINPAIQUEFAZIZHUCHUANGXINDENENGLI,ZAICHANPINSHEJIFANGMIAN,JINJIANGYUNDONGPINPAIYIDUYANYONGZHE“MAIYANGCHAOBAN”DESILU,HAOWUCHUANGXINKEYAN。DUIYUYUNDONGXIEERYAN,WAIGUANSHEJISHANGQIEKEYIYIYANGHUAPIAO,DANCHANPINDEHEXINJISHUQUEWUFABEIZHIJIEFUZHIZHANTIE。

金誉彩票   YUCITONGSHI,NAIKE、ADIDASIDENGGUOJIPINPAIKAISHIDALIBUJUZHONGGUOSHICHANG,JIASUQUDAOXIACHEN,JIDAWEIXIEDAOLESHENGENGYUSAN、SIXIANSHICHANGDEJINJIANGYUNDONGPINPAI。SHOUZHIYUHEXINDESHANGYEMOSHIBILEI,JINJIANGYUNDONGPINPAIZAICHANPINCHUANGXINNENGLI、PINPAIGUANLINENGLIHELINGSHOUYUNYINGNENGLIDENGFANGMIANDOUWUFAYUGUOJIPINPAIXIANGKANGHENG。YUSHI,JINJIANGTIYUQIYEZOUSHANGLEPINPAIDEYANFAZHILU。

金誉彩票   2005NIAN,ANTACHIZI3000WANYUANCHENGLILEGUONEISHOUJIA“YUNDONGKEXUESHIYANSHI”,GAISHIYANSHIYU2011NIANTONGGUOLECNASRENZHENG。WEIBIMIANSHIYANSHILUNWEI“MIANZIGONGCHENG”,BAYUNDONGXIEDEKEJIYANFAZHENZHENGLUOSHIDAOYUNDONGJINENGHERENTISHUSHIDUSHANG,ANTAHAIYUBEIJINGTIYUDAXUESHENGWULIXUEYANJIUSHI、ZHONGGUOPIGEYUZHIXIEYANJIUYUANZHANKAIHEZUO,KAIFACHULEANTA“XINJISHU”HE“SHUGANJIAO”JISHU。

  2009NIAN,ANTADEYANFATOURUDADAO1YIYUAN。TONGNIAN11YUE,ANTADEQIYEJISHUZHONGXINTONGGUOLEGUOJIAFAGAIWEISHENHE,CHENGWEIWOGUOTIYUYONGPINXINGYEZHONGDIYIJIAHUODEGUOJIARENDINGDE“GUOJIAJIQIYEJISHUZHONGXIN”。

金誉彩票   2011NIANANTAYANFAFEIYONGGAODAJIN3YIYUAN,ZHANXIAOSHOUSHOURUDE3%YISHANG,ZAIGUONEITIYUYUNDONGYONGPINPAIQIYEZHONGJUSHOUWEI。

  CIWAI,ANTAZHUZHONGTONGGUODINGJISAISHIHEYILIUMINGXINGLAICIJICHANPINJISHUCHUANGXIN,JIADADUICBA、PAOBUDENGZHUANXIANGYUNDONGCHANPINDEYANFALIDU。ANTAZAI2005NIANCHENGLIYUNDONGKEXUESHIYANSHIHOUDEDIYIGEJISHUYANFAXIANGMU,JIUSHIKAIZHANZHUANYELANQIUYUNDONGYUANJIAOXINGGUILVYANJIUJIBIAOZHUNXUANXINGSHEJI。TONGGUOJINIANDEJISHUGONGGUAN,CBAJULEBUSUOYOUYUNDONGYUANDUIANTACHANPINDEMANYIDUDADAOLE97%。

金誉彩票   ZUIGUANJIANDESHI,ANTAKAISHIZOUCHUMOFANGCHUANGXINDEMOSHI,YIKAOZIZHUYANFAZHANGWOHEXINJISHU。ZAIYUNDONGXIEGAODUANJISHUDESANDAHEXINLINGYUZHONG,JIANZHENJISHUYIZHIYILAIDOUSHIYUNDONGXIESHENGWULIXUEYANJIUDEZHUTIZHIYI。ANTADEYANFAXITONGJINGGUODUONIANDETANSUO,YANFACHU“A-formZUGONGJIANZHENJISHU”、“A-CoreXINJISHU”DENGHEXINJISHU。2010NIAN,ANTAYOUYANFACHUDUTEDE“A-JELLYDANLIJIAOKEJI”,YONGDUTEDEHUANBAOCAILIAOYINGYONGYUYUNDONGXIEZHONGDIJIHOUGENJIANZHEN,QIYOULIANGDEFANDANXINGZAITISHENGXIEDEHUANCHONGXINGNENGDETONGSHIYOUNENGTISHENGYUNDONGXIEDENENGLIANGHUIGUIXIAOGUO。

  BUZHISHIANTA,QITAJINJIANGTIYUQIYEYEYISHIDAOLEPINPAISHENGJIHEJISHUCHUANGXINDEZHONGYAOXING。2006NIANCHU,HONGXINGERKEYUZHONGGUOKEXUEYUANXIASHUYANJIUSUOJIANLILEHEZUOGUANXI,ZHONGDIANYANFAZHUANYEKANGJUNCAILIAO,JINYIBUTISHENGPINPAIKEJIHANLIANG。TONGNIANDI,TEBUYUSHANGHAIHUZHENGNAMIKEJIGONGSIGONGTONGYANFADE“NAMIYINKANGJUNYUNDONGXIE”ZHENGSHITOUFANGSHICHANG。2007NIAN4YUE,GUOJIATIYUZONGJUTIYUKEXUEYANJIUSUOYUNDONGZHUANGBEIYANFAJIDIZHENGSHILUOHUXIDELONG。2017NIAN5YUE,WEIYUFUJIANJINJIANGWULIGONGYEYUANQUDE361°YANCHUANGZHONGXINZHENGSHILUOCHENG,ZHIZAI2031NIANSHIXIANPINPAIZHUGANGONGNENGDEYANFAMUBIAO。

  营销之路:明星代言+央视广告+赛事赞助

金誉彩票   JINGLILEJICIJIJIDEZHUANXING,ANTAZAIJINJIANGYUNDONGQIYECHUSHEYINGXIAOLINGYUSHIJIXUDATOUZHEN。

  1999NIAN,ANTAHAODU80WANPINQINGPINGPANGMINGJIANGKONGLINGHUIDANDANGDAIYANREN。SUIZHE2000NIANXINIAOYUNHUIKONGLINGHUIDUODEPINGPANGQIUNANDANJINPAI,ANTADEMINGSHENGYEYOUCIYIPAODAXIANG,QITAJINJIANGYUNDONGQIYEJIANJIBIANFENFENYINGTOUGANSHANG。

  2000NIAN,DEERHUIYUQIANGUOJIAOSUMAOZHENQIANYUE;

  2001NIAN,TAIWANYINGSHIGEXINGWUQILONGCHENGWEIDEERHUIXINRENDAIYANREN;

  2003NIAN,DEERHUIYOUPINQINGZHOUJIELUNWEIDAIYANREN。

  2001NIAN,TEBUPINQINGXIANGGANGYIRENXIETINGFENGDANRENPINPAIDAIYANRENHEXINGXIANGDASHI,JIEZHEYUXIANGGANGRENQINVZIZUHETwinsQIANYUE,HOULAIYOUNAXIATAIWANDANGHONGOUXIANGPANWEIBO、CAIYILIN。

金誉彩票   2002NIAN,GUONEILANQIUMINGXING“ZHANSHEN”LIUYUDONGJIAMENGPIKE,CHURENPIKEPINPAIXINGXIANGDAIYANREN。

  2003NIAN,XIDELONGYAOQINGGUOFUCHENGCHURENPINPAIDAIYANREN。MALIN、FUMINGXIA、DENGYAPINGHEWANGNANZEFENBIEWEIDONGYAXIEFU、MEIKEHENGQIANG、WEIMINDENGYAPING(QUANZHOU)XIEYEHEJINLAIKEDAIYAN。

  JIEZHIDAO2007NIAN4YUE,JINJIANGYUNDONGQIYEPINQINGDEMINGXINGDAIYANRENJIUDADAOLE70DUOWEI。

  CHULEMINGXINGDAIYANYIWAI,ANTAZAIGUANGGAOTOUFANGFANGMIANYESHIDIYIGECHIPANGXIEDE。90NIANDAIMOQIANXIZHICHUZHENGZHIDIANSHIGUANGGAODEFANRONGSHIQI,ANTACHIZI300WANMAIXIAZHONGYANGDIANSHITAITIYUPINDAO(CCTV5)HUANGJINSHIDUANDEGUANGGAOWEI,CIJUWEIHOULAIJINJIANGYUNDONGQIYECHENGBAOCCTV5KAILEGEHAOTOU。

金誉彩票   JUTONGJI,2000NIANGONGYOU16JIAJINJIANGYUNDONGPINPAIQIYEZAIZHONGYANGDIANSHITAITOUFANGGUANGGAO,2001NIANWEI38JIA,DAOLE2003NIANYIYOU44JIA。2000—2001NIAN,JINJIANGYUNDONGPINPAIQIYEZAIZHONGYANGTAITOUFANGGUANGGAODEFEIYONGMEINIANCHAOGUO2YIYUAN,2003NIANWEI5YIDUOYUAN,2004NIANGAODA7YI。2008NIANJINZAIBEIJINGAOYUNHUIQIJIAN,JINJIANGYUNDONGQIYETOUZHUYUZHONGYANGDIANSHITAIDEGUANGGAOFEIJIUDADAOLE4.3YIYUAN。BISHI,CCTV5YEBEIXICHENGWEI“JINJIANGPINDAO”。2006-2008NIANJIAN,JINJIANGYUNDONGPINPAIQIYEZAIYANGSHIHEDIFANGWEISHITOUFANGGUANGGAOFEIYONGGONGJI45.91YIYUAN。

金誉彩票   2002NIAN,DEERHUIXIAOLIANGTUPO3.5YIYUAN;2004NIAN,XIDELONGNIANXIAOSHOUEGAODA6.2YIYUAN。TONGNIAN,ANTADEXIAOLIANGYEDADAOLE3.11YIYUAN。KEJIAN,MINGXINGDAIYANYUDIANSHIGUANGGAOSHUANGGUANQIXIADEYINGXIAOCELVEPOJIANCHENGXIAO。BUGUO,ZHEILIANGZHONGTUIGUANGFANGSHIDUIYURENHEPINPAIJIHUDOUSHIYONG,ERYUNDONGPINPAIZUIHAODEGUISUHAISHICHENGWEITIYUSAISHIDEZANZHUSHANG。REMENTIYUSAISHIZUOWEIZHENGNENGLIANGIP,BEIHOUYOUYOUQIANGDADELIULIANGZHICHENG,YIZHISHIYUNDONGPINPAIBIZHENGZHIDI。

  2004NIAN,ANTAKAISHIZANZHUCBALIANSAI;

  2005NIAN,ANTACHENGWEI2005—2008ZHONGGUOPINGPANGQIUCHAOJILIANSAIYUNDONGZHUANGBEIWEIYIZHIDINGHEZUOHUOBAN;

金誉彩票   2007NIAN,ANTAGUANMINGZANZHU2007—2010SAIJIGUONEI6XIANGPAIQIUSAISHI;

  2008NIAN,ANTACHENGWEI2010DONGAOHUIZHONGGUODAIBIAOTUANWEIYIZHIDINGLINGJIANGFUGONGYINGSHANG。

金誉彩票   2005NIANDI,361°CHENGWEISHAMENGUOJIMALASONGSAIQUANQIUDINGJIHEZUOHUOBANJIWEIYIZHIDINGYUNDONGZHUANGBEI;

  2007NIAN,361°ZANZHULEA1SHIJIEBEIFANGCHENGSHIHEQUANGUODAXUESHENGLANQIUCHAOJILIANSAI;

  2009NIAN,361°CHENGWEIZHONGGUOPINGPANGQIUCHAOJILIANSAIGUANMINGZANZHUSHANG,BINGCHIZI3.5YIYUANYUGUANGZHOUYAZUWEIQIANYUE,CHENGWEIDIYIGEZANZHUZHOUJISAISHIDEJINJIANGYUNDONGXIEFUQIYE。

  2006—2008NIANJIAN,JINJIANGYUNDONGQIYEZANZHUTIYUSAISHIDEZIJINDA8.9YIYUAN。

金誉彩票   2007NIAN,ANTAXIANGGANGSHANGSHI

  2007NIANQUANQIUJINRONGWEIJIBAOFA,TONGNIAN10YUE,YIXIANGXIUJUELINGMINDEANTALVXIANZAIZHONGGUOXIANGGANGSHANGSHI,CHUANGZAOLEXINGYESHANGSHISHIYINGLVHERONGZIJINEDESHUANGDIYI。

  2008NIANBEIJINGAOYUNZHIHOU,JINJIANGYUNDONGQIYESHANGSHIDEDABUDUILUXUPAIMAGANDAO:HONGXINGERKE、ELAITEZAIXINJIAPOSHANGSHI,TEBUZAIZHONGGUOXIANGGANGSHANGSHI。

金誉彩票   2009NIAN,361°HEPIKEYEXIANHOUDENGLUZHONGGUOXIANGGANGGUSHI。

  2010NIANJIN2YUE—4YUEQIJIAN,MEIKEGUOJIHEFEIKETIYUZAIZHONGGUOXIANGGANGSHANGSHI,QINGMEIXIECAIZAIXINJIAPOSHANGSHI,DONGYATIYUZAIHANGUOSHANGSHI。

  繁荣背后的危机

  XIANGLAI,JINJIANGYUNDONGPINPAIDEFAZHANYEKEYIYONGBAZIGAIKUO:SHENGJIBISHUAI,FOUJITAILAI。

  2003-2007NIANSHIJINJIANGYUNDONGPINPAIDEHUANGJINSHIQI,“RENRENYOUROUCHI”DEFANRONGJIAXIANGLINGQIYEMANGMUKUOZHANG。DAILISHANGHEJIAMENGDIANNENGGOUBANGZHUQIYEBACHUSHOUSHENDEGENGYUAN,DANYOUYUQIDUIXIAOSHOUQUDAOQUEFAZUGOUDEGUANLINENGLI,ZHEIZHONGKUOZHANGYECHENGWEIZHONGDUOJINJIANGQIYEBENGPANDEYUANXIONG。2008NIANAOYUNZHIHOU,XUDUOQIYEDOUCHUYUCHAOFUHEYUNZHUANDEZHUANGTAI,SHUOBAILEJIUSHIPEIBENZHUANYAOHE。

金誉彩票   ZHIDAO2012NIAN,GUOCHANYUNDONGPINPAICHANNENGGUOSHENGCONGERLINGKUCUNWEIJIJIZHONGBAOFA,ERZAICIZHIQIANYIJINGYOUBUFENXIAOXINGQIYEYINBENGKUIDEXIANJINLIUXUANBUDAOBI。“JINJIANGYUNDONGPINPAIQIYESANNIANBUSHENGCHANDOUGOUMAI。”ZHEIJUHUAKEYIYONGLAIXINGRONGTAMENPANGDADECHANPINTILIANG,YEKEYIYONGLAIXINGRONGQICUFANGDEJINGYINGMOSHI。2012NIAN,ZHENGGEJINJIANGYUNDONGPINPAIMENDIANSHOUSUOFUDUZAI10%YISHANG。

  CENGJINGFENGGUANGWUXIANDEJINJIANGQIYEMIANLINZHEYICHANGKUANGRICHIJIUDEQINGHUOXINGDONG,ERJIBIANSHIZUOWEIGUOCHANSIDAYUNDONGPINPAIDETEBU,YEZHIDAO2017NIANMOCAIXUANBUKUCUNJIBENQINGLIWANCHENG。WEILEQINGLICUNHUO,DUOSHUQIYEBUDEBUYADIJIAGE,JIQIANJIUMAI,ZHEILINGQIYEKUXINJINGYINGDEPINPAIXINGXIANGHUIYUYIDAN,ZHONGDUOJINJIANGPINPAINAIZHIGUOCHANPINPAIYEYINCIBEIPORANGCHULEZHONGDUANSHICHANG。

  ANTADECHUXINSHI“ANXINCHUANGYE,JIAOTASHIDI”,DANZAIPINPAICHENGLIZHIJINDE28NIANLI,TAQUEYIZHIGUANCHEZHE“YONGBUZHIBU”DEFANGZHEN。XIANGJIAOYUQITAJINJIANGPINPAI,ANTAYINZIYINGDIANPUBILIGENGGAO,CHENGBENGENGDIERZAIKUCUNWEIJIZHONGXINGMIANYUNAN,JINERZAI“JIAGEZHAN”ZHONGTUOYINGERCHU。CIWAI,ANTAHAISHOUGOUCHENGSHUDEGUOWAIGAODUANPINPAI,ZOUSHANGDUOPINPAI、JITUANHUADELUXIAN,JINJUNGAODUANSHICHANG。

  2009NIAN,ANTASHOUGOUYIDALILAOPAIYUNDONGXIUXIANPINPAIFEILE(FILA);

金誉彩票   2013NIAN,ANTASHOUGOUQUANZHOUHUANQIU;

  2014NIAN,ANTAYIJUCHAOYUELINING,CHENGWEIZHONGGUOTIYUYONGPINXINGYELONGTOULAODA;

  2015NIAN,ANTASHOUGOUSIPANDI(sprandi),DAPOBAIYIMOZHOU,CHENGWEIQUANXINGYEDIYIJIAYINGSHOUGUOBAIYIDEZHONGGUOQIYE;

  2016NIAN,ANTAYURIBENGAODUANYUNDONGPINPAIDISANGTE(Descente)HEZUO;

金誉彩票   2017NIAN,HANGUOKELONG(KOLON SPORT)JIARUANTA。

金誉彩票   SHANGSHIJI90NIANDAIZHIJIN,ZAIJINJIANGZHEIPIAN649PINGFANGGONGLIDETUDISHANGQIANHOUYONGXIANLESHANGBAIGEYUNDONGPINPAI。YISHISHIZHIBUMIANYUANTAN,YISHILUOPOBUMIANDANHAN。ZONGGUANJINJIANGYUNDONGPINPAIDEFAZHANSHI,YOURUYIBUCHUANGYEGENFENGSHI,YINGXIAOZHANLVELEITONG,PINPAITONGZHIHUAYANZHONG,JIULIANSHANGSHIYESHIZHADUIJINXING。

  JIATINGZUOFANGSHIDECHUSHENLINGDUOSHUJINJIANGQIYEQUEFAKEXUEGUANLIHEZHANGYUANGUIHUA,JINJIANGTIYUCHANYEKONGYOU“JIQUN”DEGUIMO,DANQUEBINGMEIYOUXINGCHENG“JIQUNXIAOYING”,PINPAIQIYEDANDADUDOU,GEZIWEIZHAN。ZHEIDAGAIYESUANSHI“YUANSHENGJIATING”FUYUJINJIANGQIYEDEWUNAIBA。

  地处沿海是三分天注定,今昔辉煌全凭七分打拼。三十年风雨激荡,晋江人凭借爱拼敢赢的精神为这座小县城赢得了“运动鞋都”的冠名,它的成长之路也映射了中国运动品牌产业的兴衰荣辱。

本文原链接:http://news.efu.com.cn/newsview-1285819-1.html

哈尔滨工作服        哈尔滨工道制衣厂

金誉彩票 2019.10.28


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